Adrián Toquero

I have spent many years building businesses, creating structures, imagining brands, and understanding how value is created in very different contexts. There has always been one thing that has remained constant in everything I have done: the need to create in a different way.

I have never been interested in limiting myself to fitting within an existing category. I have been interested in opening new spaces, building from vision, and taking ideas to a place where they have identity, depth, and a meaning of their own.

Over time, I understood that this way of seeing the world defined not only my creative side, but also the way I lead, build businesses, and develop projects. Today, everything I create begins there: from a vision that seeks to unite sensitivity, strategy, and the real ability to execute.

I do not see myself only as an entrepreneur, nor only as a creative. I recognize myself somewhere in between: as someone who needs to imagine, build, and carry ideas through to the end.

I have spent years creating companies and developing projects that are very different from one another, always guided by a clear intuition: when creativity truly enters the equation, it does not only change the aesthetics of things; it also transforms their substance, their positioning, and their ability to leave a lasting mark.

Over time, I became more deeply involved in the world of business and, later, in the Real Estate sector, where we developed numerous projects and where I learned a great deal about structure, investment, execution, and value creation. But there came a moment when I began to feel that many companies, many projects, and many ways of building were always responding to patterns that were far too similar.

That was when my way of creating began to change. I stopped being interested only in making things work and became obsessed with building something that also had identity, sensitivity, and a real sense of difference. That evolution has defined much of everything I have developed since.

Everything I do begins with a very simple idea: vision must come first. To me, technique is essential, but it can never be the starting point. When technique takes the lead, limits appear. When creativity leads, a much wider space opens up to imagine, explore, and push what is possible one step further.

I do not apply this logic only to design or creation; I apply it to business as well. I deeply believe in creativity as a real strategic tool. Not as something decorative, nor as an aesthetic gesture, but as a way of thinking more clearly, differentiating more truthfully, and building projects with a much stronger identity.

I am interested in creativity when it has consequences: when it gives order to a vision, when it shapes a brand, when it elevates an experience, when it creates a new category, or when it transforms the way a company positions itself in the world.

In the end, creativity that is deeply grounded does more than inspire: it brings clarity, creates differentiation, and builds value.

There is an idea that interests me more and more: how to introduce creative leadership into companies in a truly meaningful way.

For a long time, creativity has been understood as something complementary, almost secondary. I see it in exactly the opposite way. I believe that, when it is well directed, it has a direct impact on strategy, positioning, brand building, differentiation, and a company’s ability to open paths that did not previously exist.

It is not only about creating beautiful things. It is about thinking differently. About seeing ahead. About building structures with soul. About making decisions with a broader and more demanding perspective. About understanding that sensitivity, when supported by a solid structure, can become an enormous competitive advantage.

That intersection between vision, intuition, creativity, and business building is probably one of the places where I recognize myself most today.

My journey did not begin within a single industry. It began from a broader drive: the need to create, to build businesses, and to shape something of my own.

Over the years, I developed companies, learned how business works, and understood how to recognize opportunities, structures, and systems. Later, the Real Estate sector gave me a powerful environment in which to grow, learn, and execute. But it was also the place where I most clearly understood the extent to which many projects had lost their soul.

That was when I began to question not only how things were being done, but also from where they were being conceived. And that question changed everything. Because I was no longer interested simply in improving what already existed; I was interested in creating something different.

From that evolution emerged a far more authorial way of understanding creation. A way in which vision, detail, emotion, craftsmanship, strategy, and execution cease to function as separate parts and begin to form part of the same logic.

Lhotse Group was born from an unusual combination and, precisely because of that, a very powerful one.

On one side is my way of seeing things: a strategic and creative vision deeply focused on positioning, value creation, and the ability to imagine different structures. On the other side are my partners, engineers by training, with a way of thinking shaped by precision, logic, finance, procedures, protocols, and the engineering of systems.

I have never understood it as a simple sum of profiles, but as a balance. Two engineers and a visionary finding a way to complement one another in order to build something stronger, deeper, and far more complete than any of us could create alone.

Over time, Lhotse Group has evolved into an increasingly integrated structure, capable of approaching the entire cycle of investment, value creation, and execution with great precision.

Beyond the companies that make it up, what defines Lhotse Group is a philosophy: building an infrastructure of our own that allows us to think ambitiously, operate with depth, and sustain a vision over time without constantly depending on the limits of the system.

Myttas was not created to occupy a space within an existing category. It was created to open a new one.

It is a brand built around reclaiming everything that the contemporary world has gradually left behind: craftsmanship, sensitivity, delicacy, mastery, the beauty of what is made by hand, and the value of time when it is placed in the service of doing things well.

Although one of its earliest expressions was habitable art, Myttas is not limited to a single discipline. Today, I see it as a brand with its own identity, a very defined essence, and an increasingly broad ambition, capable of expanding into different verticals under the same philosophy.

I am not interested in speaking about Myttas through the conventional logic of luxury. I am interested in speaking about a brand that questions that word and pushes it somewhere else. A place where value no longer lies only in what is visible, but also in intention, in the hand of the maker, in the sensitivity of the process, and in the emotion that only something with soul can produce.

In a world where everything tends to become industrialized, accelerated, and increasingly similar, Myttas represents precisely the opposite: a more human, more precise, more sensitive way of creating, far more connected to the time required to make something truly exceptional.

Habitable art begins with a very simple question: why must the spaces we live in all respond to the same logic?

To me, habitable art does not consist of placing art inside a home. It means that the home itself becomes the work. That matter, history, intuition, craftsmanship, technology, and emotion come together to create something that could not exist in any other way.

It is not about making spaces more striking. It is about creating places with identity, depth, and the ability to provoke a real experience in those who inhabit them.

In the end, what interests me is not only how a space is lived, but how it feels, what memory it leaves behind, and what kind of relationship it establishes with those who enter it.

Domorato was born as a natural consequence of Myttas.

When I understood that certain ideas could not be executed through conventional structures, I felt the need to create a place of my own where vision and execution could speak the same language.

To me, Domorato is a creative laboratory for design and execution. A place where we bring together some of the finest artisans and specialists from different places in order to restore value to what is made by hand, to detail, to craftsmanship, and to a way of building that is far more precise, more sensitive, and more human.

Domorato was not created only to execute projects. It was created to make possible a way of creating that, without a structure like this, would often remain nothing more than an idea.